Display mounts



Aug. 14, 1962 D. F. PAscHAL 3,049,324

led May 16, 1961 United States Patent Ofice 3,049,324 Patented Aug. 14,1962 3,049,324 DISPLAY MOUNTS Don F. Paschal, St. Charles, Ill.,assigner to Chronicle Publishing Company, St. Charles, Ill., acorporation of Illinois Filed May 16, 1961, Ser. No. 110,545 2 Claims.(Cl. 248-35) This invention relates to display mounts for calendars,memo pads and other pictorial or graphic material and more particularlyto such mounts of 'the type having a supporting easel construction whichis folded fiat when the mount is shipped or not in use and swung intosupporting position when the mount is set -up in display position.

Display mounts of the type with which the present invention is concernedare distributed in large numbers to the public without charge as a partof advertising or promotion campaigns and accordingly must be easy touse, inexpensive and ornamental.

It is the principal object of the present invention to provide improveddisplay mounts of this character which satisfy these requirements andwhich provide substantial savings in cost, reduction in bulk, and whichfacilitate packing or shipment.

It is a further object of the present invention to provide improveddisplay mounts having self-locking easels at a cost no greater thaneasels requiring manual manipulation to hold them in upright positionand, at the same time, provide a construction which remains in a flatplane when closed to facilitate shipment and storage.

It is a further and particularly important object of the presentinvention to provide display mounts having automatic easels whicheliminate the overlapping tongue or joint associated with prior easelsof the automatic type.

It is an additional object of the present invention to provide improveddisplay mounts of multi-ply construe- =tion having an easel leg cut fromone of the plys and an easel locking member cut from another of theplys, the mount being so constructed that the member from which theeasel locking leg is cut can be of thinner and lighter weight boardpermitting substantial economy in manufacture and shipping costs.

In attaining these and other objects, the present invention comprises athree ply display mount, two of the plys being formed from a singlepiece of paperboard folded upon itself and the third ply being for-medby a separate board glued or stitched to the two-ply folded board. Theeasel leg is cut from a third ply whereas the easel locking leg is cutfrom the middle ply, 4both the easel leg and the locking leg beingwholly contained in the ply from which they are cut when the unit isshipped or when it is not in use, thereby providing a unit which is flatand of uniform thickness which facilitates shipment and storage of theunit.

The unique conguration and location of the easel locking leg and itsnovel attachement to the easly leg provide for automatic erection andsupport of the easel leg in a quick and easy manner.

Additional objects and advantages of the present invention will becomeapparent as lthe description proceeds in connection with theaccompanying drawings in which:

FIGURE l is a plan view of a board which, after folding, forms two ofthe three plys of the completed mount, FIGURE 1 also showing the initialcut made in this board;

FIGURE 2 is a rear elevation of the completed unit folded flat forshipment;

FIGURE 3 is a side elevation of the unit erected for use; and

FIGURE 4 is a side elevation of a modified unit.

Referring now more particularly to the drawings, two plys of the displaymount are formed from the rectangular board 2l)` of FIGURE l. The widthof the board is substantially the same as the width of the completedunit while its height is twice the height of the completed unit.Preferably all of the cuts, scores and creases shown in the lboard inFIGURE l are formed in a single operation. In this operation the boardis cut almost through from edge to edge along the line 22 which dividesthe board into an upper panel 24 and a lower panel 26 of equaldimensions. This cut is made to permit the panel 24 to be folded over inface-to-face relation with the panel 26. The lower panel is cut alongline 28 and scored along line Sii, the lines 28 and 3CDi being parallelto the cut 22, These lines form a hinge construction for the easellocking leg in the completed unit.

Also Iin the initial operation, the easel locking leg is partiallyformed through parallel cuts 3X2 and 34 joined at their bottom ends by ahorizontal bottom cut having straight end portions 36 and 38, theupwardly curved inner ends of which merge into straight portions 40l and41 which are connected by a downwardly curved portion 42 at the centerof the board. Parallel cuts 43 and 44 extend upwardly from the straightportions 441 and 41. At the upper ends of the edge cuts 32 and 34, smallrectangular portions of the board are cut away to form openings 46 and48. The inner vertical edges of these cut out portions are extended byrelatively short through cuts 58 and 52.

When `the main board Z0 has been formed as shown in FIGURE l, anadditional board 56 is attached thereto in full surface contact with thepanel 26 by means of stitches or staples 58 and 60' or by spot gluing.If stitches are used, they preferably are placed as shown between thecut line 28 and the scored or perforated line 30 on the panel 26. Ifglue is used, it should be confined to this area and to the corners ofthe unit. After the two boards have been assembled in this manner, thepanel 24 is folded over in full surface contact with the panel 26 andthe complete unit is wrapped with a suitable thin deco-rative paper in amanner well known in the art.

A final cut is then made through the outer board 56 as shown in FIGURE 2to form the easel leg 54. The cutting in certain areas is extendedthrough the outer board 56 into the panel 26 to complete the formationof the easel lockf ing leg. In this operation a top hinge is formed forthe easel leg comprising aligned score lines y62 and 64 con-v nected bydownwardly offset cut line 66 extending through the panel 56. Preferablythe scored portions 62 and 64 are closely adjacent or directly over thecut line 28 in the panel 26. However, in some lcases it may bepreferable to position the score lines slightly below the cut line 28 toestablish a restoring force when the easel leg 54 is swung outwardly tothe position of FIGURE 3. Alternately, upwardly projecting tabs (notshown) can be found in the cut line 28 for this purpose. The side edgesof the easel leg are formed in part by straight through cuts 68 and 69.The cutting rule is so constructed that along the lines 68 and 69 thecut is extended through the panel 26 from the line 28 into the openings46 and 48. The side and lower edges of the easel leg are formed bydiver-ging straight cuts 70 and 71 connected by curved cuts 72 and 73 tostraight cuts 74 and 75. The inner ends of the cuts 74 and 75 areconnected to upwardly curved cuts 76 and 78 leading to straight cuts and82 which extend into an oval cut 8f4. The piece 88 within the oval cutis removed.

It will be noted that the bottom edges of the easel leg are generallyparallel t-o but are offset upwardly from the corresponding bottom edgeportions of the easel locking leg and that the bottom portion of theeasel locking leg is of greater width than the corresponding portion ofthe easel leg. Thus the entire lower portion of the easel locking leg isnormally restrained against movement out of the plane of the middle ply26.

The display mount may be completed by stitching or gluing appropriatepictorial or graphic material to the smooth front face of the panel 24or by the imprinting of an appropriate advertising message thereon.

The unit may be moved to its display position shown in FIGURE 3 bygrasping the lower end of the easel leg 54 in the opening provided bythe removal of the piece 88 and swinging the easel leg outwardly aboutthe hinge formed by the score lines 62 and 64. Because of the attachmentof the easel leg to the locking leg through the staples or stitches 58and 60, the easel locking leg tends to follow the easel leg and swingsabout the cut line 28. However the bottom edge of the easel locking legis held substantially in the plane of the panel 26 since the bottomportions of the easel locking leg outwardly of the cut lines 43 and 44lie under the panel 56. These outer portions of the easellocking legthus act as slide guides. Because of the cut lines 50 and 52 and thethrough cuts in panel 26 under the cuts 68 and 70 in the outer panel 56,the central upper portion of the easel locking leg leaves the plane ofthe panel 26 and bends on the hinge 30 as shown in FIG- URE 3. Thisaction tends to lift the central portion of the lower edge of the easellocking leg between the cuts 43 and 44 out of the plane of the middlepanel 26.

The movement of the easel leg is continued until the lower edge 42 ofthe easel locking leg is raised to the level of the lower portion ofoval cut out 84. At this time the resilient nature of the board causesthe central portion of the easel locking leg formed between the cutlines 43 and 44 to swing outwardly and abut the corresponding edgeformed by oval cut 84 in the panel 56 thus locking the easel leg in itsextended position as shown in FIGURE 3 and holding the mount in displayposition.

The mount may then be returned to its initial position by pressing thelower end of the easel locking leg inwardly and swinging the easel legback to its initial position.

Undue swinging movement of the easel leg is prevented by abutment of thelower edges of the cut out portions 46 and 48 with their Iupper edgewhich is occasioned by the upward sliding movement of the easel lockingleg. Thus these four surfaces form limit stops for both the easel legand the easel locking leg.

It is to be understood that the construction thus far described may beapplied to dilerent forms of display mounts, for example the displaymount shown in FIGURE 4. In a mount of this type the assembly thus fardescribed is indicated generally at 90. Attached to the top of theassembly by a suitable hinge 92, preferably formed by a thin paper wrap,is a separate display panel 94. The display material such as a calendar96, may be attached to the front surface of the panel section 94. Thepanel section 94 may be freely swung about the hinge 92 to expose a memopad secured to the front surface of the assembly and the undersurface ofthe panel section 94. A generally similar construction can be obtainedby locating the hinge 92 at the bottom of the assembly 94.

The invention may -be embodied in other specic forms without departingfro-m the spirit or essential characteristics thereof. The presentembodiments are, therefore, to be considered in all respects asillustrative and not restrictive, the scope of the invention beingindicated by the appended claims rather than by the foregoingdescription, and all changes lwhich come within the meaning and range ofequivalency of the claims are, thereforel intended to be embracedtherein.

What is claimed and desired to be secured by United States LettersPatent is:

l. A display mount comprising front, intermediate and and rear panels ofpaperboard or like material secured together in overlying relation, aneasel leg cut from the rear panel and connected to said rear panel by ahinge at one end, an easel locking leg cut from said intermediate paneland connected at one end to said easel leg, said easel locking leghaving side portions slidably received between said front and rearpanels and having a bottom edge portion moved by movement of said easelleg to its erected position into abutting relation with the edge of theopening in said rear panel from which said easel leg is cut to retainsaid easel leg in erected position.

2. A display mount comprising front, intermediate and rear panels ofpaperboard or like material secured together in yoverlying relation, aneasel leg cut from the rear panel and connected to said rear panel atits upper end by a hinge, and an easel locking leg connected at itsupper end to said easel leg, the lower portion of said easel locking legbeing slidably received in spaces provided between said front and rearpanels and having a bottom edge portion moved into abutting relationwith the edge of the opening in said rear panel from which said easelleg is cut to retain said easel leg in erected position.

References Cited in the file of this patent UNITED STATES PATENTS2,245,363 Price I une l0, 1941 2,383,776 Cross Aug. 28, 1945 2,472,405Cross June 7, 1949 2,916,236 Cross Dec. 8, 1959

